What is Content + Publishing Strategy?
It’s a question we get asked a lot, and it can mean so many different things. At AMG MPR, our Content and Publishing Strategy teams are the ones who work out who we create content with, what format it takes, and where it lives.
This is based on audience behavior and a deep cultural understanding of why & how people consume content today.
Who?The team know when to produce branded content and when it should be made in partnership with a publisher, community or thought leader. They know when it’s right to work with influencers – and who those influencers need to be. They’ll connect you with them, provide best practice, and make your partnerships truly sing.
What?They know all about editorial, long-form, snackable, video and even voice. They’ll show you the latest social formats – and explain how & why they work. They’ll share continued best practice from a media landscape that’s ever-changing, and prove why a consistent visual identity across everything we create is so key.
Where?They’ll tell you how and why to use different channels. They set up global newsrooms, social strategies, influencer outreach and multichannel content marketing programs that span everything from email to web. They’ll give you a strategic point of view on paid media and native advertising, how to integrate search behavior and show you the consumer journey across multiple touchpoints.