In this age of uncertainty, populism, and activism, hope is not a strategy, especially when a crisis strikes. Organizations must continuously assess and plan against potential threats, and equip internal stakeholders with the appropriate skills, resources and values. Examining who they are and what they stand for, organizations should build a culture of risk management grounded in a clear, purpose-driven mission.
With fake news, the rise of bots and an always-on digital echo chamber, reputations can be tarnished in an instant. The key to our crisis management approach is providing our clients with a strategy based upon actionable intelligence. Our real-time social listening and issues-forecasting processes provide analysis and context across all relevant channels (even the less common). And by understanding how to manage today’s complex issues, we ensure that our clients maintain control of their destiny when the stakes are highest.
While business leaders today focus on innovation as the path to growth and success, they are fighting an undertow of resentment against globalization, immigration and automation. Companies operate in an increasingly unpredictable and seemingly unmanageable world where others have been given access to their thoughts (through cyber leaks), their reputations (through social media) and their boardrooms (through activism).
AMG MPR’s corporate counselors challenge clients to view the current climate as an opportunity to differentiate, reposition and outflank the competition. We are trusted partners and strategic guides, bringing expertise and insights that deepen understanding of today’s obstacles and possibilities, advancing company culture and protecting reputation and brand.
Historically speaking, tech specialists were deployed to help technology companies build market presence. But today we’re living through a once-in-a-century moment. No sector is immune from technological forces, and as a result, our tech offering has evolved. We’re being asked to go vertically deep into specific subject areas, like enterprise tech and consumer gadgets, while extending horizontally across practically every industry, from health care and finance to automotive and manufacturing.
This was an opportunity to rearchitect what a tech practice could be — a global network of specialized experts who drive visibility and market value for clients using tech to transform culture, finance, and more. As a part of our mission, this team is working alongside our analytics, digital, creative and strategy specialists to bring holistic solutions to our clients.