Awareness is important, but it’s not enough to make real, lasting change. AMG MPR’s award-winning Social Impact team delivers innovative strategies and creative campaigns for purpose-driven brands and organizations around the world, prioritizing engagement above all else.

Working with clients across private, public and social sectors, we know what it takes to move people to action. We bring deep subject matter expertise in purpose leadership, plus issues spanning global health and development, sustainability, education and social justice. Our integrated campaigns position clients as change leaders, amplifying a core purpose and sparking social progress.

Drawing on a global network that AMG MPR’s public affairs team partners with the world’s leading organizations to engage audiences on the most critical issues of our time, operating at the intersection of industry, politics and culture. We bring knowledgeable and holistic counsel to our clients – discerning a tweet from a trend, and a moment from a movement.

Masters of both short and long-term campaigns, we are able to traverse immediate issues of client reputation and navigate long-term policy agendas, shaping opinions and engaging the right audience in the right place at the right time. We bring political diversity to our work, with experts coming from the highest levels of government, political campaigns, corporations, media, law firms, NGOs and regulatory agencies. With a focus on data and insight-driven strategy, we accelerate change across platforms, driving results where influencers, traditional, digital and social media converge.

We build brands by finding connection points in the real world. Our strategists and creatives help clients earn affection, affinity and purchase by delivering value to people and the world. That value can take limitless forms, like new AI-enabled technology that helps moms manage mosquito season or even a more-inclusive card game.

We energize the right platforms and the latest technology to choreograph stories that make real impact for brands and business. And we’re constantly looking for new ways to redefine how companies can create cultural impact – from CEO activism to the adoption of healthier lifestyles.