Expertise (12)
The rise of activist investors has transformed the landscape in which companies operate, necessitating more transparent and adept financial communications across industries. With backgrounds in finance, law, analyst/investor relations and corporate communications, our expert team employs a deep understanding of relevant financial audiences and keen insights into regulatory environments to advise clients on what to say, when to say it and how to deliver it.
Our strategic planning process includes comprehensive communications rollout plans and messaging materials that address key concerns in every major market worldwide. Whether our client is a publicly traded Fortune 100, a private equity shop or a VC, we have extensive experience crafting compelling value creation stories for key internal and external stakeholders, leveraging both traditional media and the latest digital and social media channels.
In an era where talent is hard to find, engagement is weak and every employee has a platform for making their views known, companies must re-envision their people as “consumers on the inside,” building relationships that are two-way, authentic and grounded in trust. It’s paramount to find unconventional ways to earn employees’ and prospects’ attention to capture both hearts and minds.
AMG MPR, in partnership with our global management consultancy, brings together organizational psychologists, strategic counselors, creative experts and digital gurus to help our clients do just that. With experience working for some of the world’s best-known companies, we’re masters at aligning employees — whether they’re at a desk, in a factory or on the road — around a shared purpose and vision for the future. Our work inspires discretionary effort and recommitment and helps turn employees into your strongest advocates.
In this age of uncertainty, populism, and activism, hope is not a strategy, especially when a crisis strikes. Organizations must continuously assess and plan against potential threats, and equip internal stakeholders with the appropriate skills, resources and values. Examining who they are and what they stand for, organizations should build a culture of risk management grounded in a clear, purpose-driven mission.
With fake news, the rise of bots and an always-on digital echo chamber, reputations can be tarnished in an instant. The key to our crisis management approach is providing our clients with a strategy based upon actionable intelligence. Our real-time social listening and issues-forecasting processes provide analysis and context across all relevant channels (even the less common). And by understanding how to manage today’s complex issues, we ensure that our clients maintain control of their destiny when the stakes are highest.
While business leaders today focus on innovation as the path to growth and success, they are fighting an undertow of resentment against globalization, immigration and automation. Companies operate in an increasingly unpredictable and seemingly unmanageable world where others have been given access to their thoughts (through cyber leaks), their reputations (through social media) and their boardrooms (through activism).
AMG MPR’s corporate counselors challenge clients to view the current climate as an opportunity to differentiate, reposition and outflank the competition. We are trusted partners and strategic guides, bringing expertise and insights that deepen understanding of today’s obstacles and possibilities, advancing company culture and protecting reputation and brand.
Historically speaking, tech specialists were deployed to help technology companies build market presence. But today we’re living through a once-in-a-century moment. No sector is immune from technological forces, and as a result, our tech offering has evolved. We’re being asked to go vertically deep into specific subject areas, like enterprise tech and consumer gadgets, while extending horizontally across practically every industry, from health care and finance to automotive and manufacturing.
This was an opportunity to rearchitect what a tech practice could be — a global network of specialized experts who drive visibility and market value for clients using tech to transform culture, finance, and more. As a part of our mission, this team is working alongside our analytics, digital, creative and strategy specialists to bring holistic solutions to our clients.
Bringing together top talent from Fortune 100 companies, branding firms, traditional PR and management consulting, AMG MPR marries the right brain artistic chops of a creative agency with the left brain business savvy of United Minds, our global management consultancy, to build belief, align interests and inspire action in times of change.
From mergers and acquisitions to corporate restructurings to leadership transitions, we are with our clients throughout their most critical transformation moments, crafting a compelling case for change, counseling C-suite leaders and providing meaning and context for employees. For example, through our CultureShift offering, we ensure that however your business is changing, your culture shifts with it.
What’s more? As part of an expansive global network of specialists, we can leverage activation expertise from around the world – Our creative, digital and production partners bring change strategies to life in ways that capture both hearts and minds.
In order to achieve real success in today’s ultra-competitive business-to-business marketplace, companies must effectively, consistently and clearly communicate the benefits of their branded offerings. That’s where we come in. Marrying a deep understanding of our clients’ value proposition and the competitive landscape, we develop content that’s increasingly helpful, relevant and useful to a target audience, and place it intelligently.
With our global network optimized for local impact, we provide compelling, integrated marketing and public relations programs that focus on engaging customers, prospects, relevant media and influential decision-makers. Whether it is broadening brand visibility of products and services, positioning company executives as industry innovators, building robust lead-generation and nurturing campaigns, or generating sales, our highly targeted, technologically-forward multimedia campaigns drive results.
What is Content + Publishing Strategy?
It’s a question we get asked a lot, and it can mean so many different things. At AMG MPR, our Content and Publishing Strategy teams are the ones who work out who we create content with, what format it takes, and where it lives.
This is based on audience behavior and a deep cultural understanding of why & how people consume content today.
Who?
The team know when to produce branded content and when it should be made in partnership with a publisher, community or thought leader. They know when it’s right to work with influencers – and who those influencers need to be. They’ll connect you with them, provide best practice, and make your partnerships truly sing.
What?
They know all about editorial, long-form, snackable, video and even voice. They’ll show you the latest social formats – and explain how & why they work. They’ll share continued best practice from a media landscape that’s ever-changing, and prove why a consistent visual identity across everything we create is so key.
Where?
They’ll tell you how and why to use different channels. They set up global newsrooms, social strategies, influencer outreach and multichannel content marketing programs that span everything from email to web. They’ll give you a strategic point of view on paid media and native advertising, how to integrate search behavior and show you the consumer journey across multiple touchpoints.
Content NEXT
What’s more – the team are hungry for what’s next. Content NEXT is our global community of innovation-driven C+Pers; the ones fascinated by developing forms of content + publishing. This isn’t about chasing trends for the sake it, but making data-informed decisions that are led by what audiences of every kind are using right now.
Awareness is important, but it’s not enough to make real, lasting change. AMG MPR’s award-winning Social Impact team delivers innovative strategies and creative campaigns for purpose-driven brands and organizations around the world, prioritizing engagement above all else.
Working with clients across private, public and social sectors, we know what it takes to move people to action. We bring deep subject matter expertise in purpose leadership, plus issues spanning global health and development, sustainability, education and social justice. Our integrated campaigns position clients as change leaders, amplifying a core purpose and sparking social progress.
Drawing on a global network that AMG MPR’s public affairs team partners with the world’s leading organizations to engage audiences on the most critical issues of our time, operating at the intersection of industry, politics and culture. We bring knowledgeable and holistic counsel to our clients – discerning a tweet from a trend, and a moment from a movement.
Masters of both short and long-term campaigns, we are able to traverse immediate issues of client reputation and navigate long-term policy agendas, shaping opinions and engaging the right audience in the right place at the right time. We bring political diversity to our work, with experts coming from the highest levels of government, political campaigns, corporations, media, law firms, NGOs and regulatory agencies. With a focus on data and insight-driven strategy, we accelerate change across platforms, driving results where influencers, traditional, digital and social media converge.
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We build brands by finding connection points in the real world. Our strategists and creatives help clients earn affection, affinity and purchase by delivering value to people and the world. That value can take limitless forms, like new AI-enabled technology that helps moms manage mosquito season or even a more-inclusive card game.
We energize the right platforms and the latest technology to choreograph stories that make real impact for brands and business. And we’re constantly looking for new ways to redefine how companies can create cultural impact – from CEO activism to the adoption of healthier lifestyles.
The Global Studio is made up of a networked group of creative + design studios located across AMG MPR. From New York to London, Sao Paulo to Toronto our studios bring to life the communication campaigns we develop for our clients.
Our Studios are at the heart of AMG MPR’s concurrent approach. You’ll find content + publishing strategists working alongside film directors, content creators working with digital planner and data analysts working with designers – all focused on the same client-centric goals. Whether it’s creating a new identity or a full-length documentary, an exhibition stand or the latest interactive experience, the studio is all about smart ideas delivered with the highest levels of craft and production expertise.