Bringing together top talent from Fortune 100 companies, branding firms, traditional PR and management consulting, AMG MPR marries the right brain artistic chops of a creative agency with the left brain business savvy of United Minds, our global management consultancy, to build belief, align interests and inspire action in times of change.
From mergers and acquisitions to corporate restructurings to leadership transitions, we are with our clients throughout their most critical transformation moments, crafting a compelling case for change, counseling C-suite leaders and providing meaning and context for employees. For example, through our CultureShift offering, we ensure that however your business is changing, your culture shifts with it.
What’s more? As part of an expansive global network of specialists, we can leverage activation expertise from around the world – Our creative, digital and production partners bring change strategies to life in ways that capture both hearts and minds.
In order to achieve real success in today’s ultra-competitive business-to-business marketplace, companies must effectively, consistently and clearly communicate the benefits of their branded offerings. That’s where we come in. Marrying a deep understanding of our clients’ value proposition and the competitive landscape, we develop content that’s increasingly helpful, relevant and useful to a target audience, and place it intelligently.
With our global network optimized for local impact, we provide compelling, integrated marketing and public relations programs that focus on engaging customers, prospects, relevant media and influential decision-makers. Whether it is broadening brand visibility of products and services, positioning company executives as industry innovators, building robust lead-generation and nurturing campaigns, or generating sales, our highly targeted, technologically-forward multimedia campaigns drive results.
It’s a question we get asked a lot, and it can mean so many different things. At AMG MPR, our Content and Publishing Strategy teams are the ones who work out who we create content with, what format it takes, and where it lives.
This is based on audience behavior and a deep cultural understanding of why & how people consume content today.
The team know when to produce branded content and when it should be made in partnership with a publisher, community or thought leader. They know when it’s right to work with influencers – and who those influencers need to be. They’ll connect you with them, provide best practice, and make your partnerships truly sing.
They know all about editorial, long-form, snackable, video and even voice. They’ll show you the latest social formats – and explain how & why they work. They’ll share continued best practice from a media landscape that’s ever-changing, and prove why a consistent visual identity across everything we create is so key.
They’ll tell you how and why to use different channels. They set up global newsrooms, social strategies, influencer outreach and multichannel content marketing programs that span everything from email to web. They’ll give you a strategic point of view on paid media and native advertising, how to integrate search behavior and show you the consumer journey across multiple touchpoints.
What’s more – the team are hungry for what’s next. Content NEXT is our global community of innovation-driven C+Pers; the ones fascinated by developing forms of content + publishing. This isn’t about chasing trends for the sake it, but making data-informed decisions that are led by what audiences of every kind are using right now.